Educating the community to protect it from falling into the cycle of need is a strategic goal that the Namaa National Association in the Makkah region is working on, and the campaign (bidayatuha ketha) comes for the first time as an emanation of strengthening that goal by creating an unprecedented awareness path to launch the awareness campaign. . We do not only address need, but we would like to have a role in educating ourselves to avoid falling into the causes of need. This is why the media campaign (It Begins Like This) was aimed at highlighting the impact of the absence of the value of discipline in falling into the cycle of need and poverty.